Director of Marketing (Gregory) (Finance)
About Us
Who We Are
Since 1977, Gregory Mountain Products has been a legacy brand in the outdoor industry and our products are sold in over 45 countries. We are a global leader in backpacking, hiking, everyday adventure and active travel products. We believe that exploration is all about the spirit and drive to make your life what you want, and our mission is to build gear you can trust to take you there. We have received countless innovation and product awards over the years, but most importantly our packs have been worn on millions of adventures and helped create a million smiles along the way.
Job Description
The Director of Marketing is accountable for bringing our brands stories to the consumer. This leader develops brand communication plans, synthesizing product priorities, channel plans and brand strategy into calendars and campaigns that align cross functional teams and deliver brand desirability & sales growth. They create game changing content & experiences across key touchpoints. This role is responsible for driving Marketing Comm Strategy, Earned Media, Paid Media, Influencer/Creator, and Owned Social Strategy. This role ensures our cohesive brand narrative is told consistently across everything we do, including oversight of global marketing activities to ensure regional and local market adaptations are consistent with Gregory's global brand strategy.
• Creates strategic communication planning for North America marketing to ensure market needs are met, measured, and optimized across Paid Media, Influencers & Owned Social
• Manages all aspects of Marketing budget including content and campaign creation (with support of Marketing Brand Manager), Digital Brand Activation budget (Paid Media & Influencers); Strategically reviews budget monthly and manages detailed budget tracking/forecasting.
• Manages all agency partners with clear, consumer-led objectives and KPIs that are that are aligned to our comms strategy, brand, and business priorities
• Develops Paid Media, Influencer & Owned Social Activations for Brand & Key Products, to cultivate deeper engagement with the brand and the consumer through to purchase; Partners with Performance Marketing Team to ensure plans are integrated at all touchpoints and drives consumer through an integrated experience.
• Oversees execution of Paid Media, Influencers & Owned Social Activations, including weekly optimizations; Manages Associate Brand Activation Coordinator responsible to help execute Influencer & Owned Social Activation Plans that are effectively planned, executed & recapped
• Analytics driven to set & review holistic measurement plans, uses data and insights to optimize future campaigns
• Builds internal partnerships and ensures cross-functional collaboration and alignment with internal channel teams, including Europe and Asia Marketing leads
• Assists in the transformation of marketing campaigns towards digital-first and modern marketing approaches, unlocking ever-smarter, more targeted, and impactful / marketing solutions
• Presents Brand Activation Marketing plans to key stakeholders including senior management, channel teams, and sales organization
• Fosters & sustains relationships with influencer talent resulting in an authentic and lasting relationship with the brand
Ensure brand position integrity is upheld and supported across all communications, including oversight of Europe and Asia activities to ensure regional and local market adaptations are consistent with Gregory's global brand strategy
• 8+ years of related brand activation and brand communication experience
• Bachelor's degree; prefer marketing concentration
• Robust Understanding of Brand Activation Execution across POE
• Paid Media & Influencer Agency Management across planning & execution
• Demonstrated knowledge of Measurement Planning, Media Metrics & KPI Optimization
• Strong understanding of all marketing channels, including PR, social and digital media.
• Ability to put the consumer first and ask questions about what influences their buying behaviors
• Ambitious intellectual & creative thinker who values iteration and innovation
• Comprehension of digital first, full funnel marketing strategy & tactics
• Resourceful go-getter who can navigate a matrixed team environment
• Optimistic attitude and ability to positively influence your peers
• Confidence to present marketing plans in front of senior management
Ability to thrive in a fast paced, entrepreneurial, high-energy environment that requires the ability to multi-task and implement high priority initiatives
About the Team
Why You'll Love Working Here
Our North America office is located just a few miles south of downtown Salt Lake City at the base of the Wasatch Mountains, giving our small, tight-knit team amazing access to world-class hiking, biking, fishing, skiing and snowboarding within a stone's throw of the office. With 360-degree views and open windows, you can enjoy the fresh air and you can feel the energy of the mountains all around you.
At the risk of giving the ole sales pitch, we are proud of our culture at Gregory, so why not tell you about it. The work environment is fun and dynamic, with no shortage of learning opportunities due to our highly collaborative environment. We have a work-hard, play-hard mentality and are supportive of finding a healthy work/life balance. When it comes to professional development, our high employee retention rate and tenured team is the best indicator that there is no shortage of opportunities to learn and grow. We are fortunate to have a passionate and supportive parent company, Samsonite, a world leader in the travel space, which provides financial stability and allows us to pay competitive salaries with great benefits. At the end of the day, we put a lot of value on each and every one of our team members.
What We Value
We are a product-driven company, so we place a huge amount of value in high quality design, craftsmanship, materials, and responsible sourcing. We care about our outdoor playgrounds and the future of the planet, so we seek out environmentally conscious innovation and take real, science-based steps to measure and reduce our overall footprint. We believe in the incredible physical and mental health benefits we acquire from spending time outdoors. We seek to foster aspiration without intimidation, and we welcome all adventurers.
Our passion drives us to ensure every one of our products bears the mark of our hands-on, ground-up effort to curate new ideas, materials and technology to deliver something that is uniquely Gregory. This ingenuity and passion-driven mission can be felt beyond our products across all aspects of the company. It informs the style in which interact with our customers, our consumers, and our community. No matter how our consumers define adventure or wherever their curiosity leads them, it's our job to enhance and empower their experiences.
Gregory is an equal opportunity employer and is committed to promoting and maintaining a work environment in which all applicants, associates, customers, and other individuals are treated with dignity and respect free from unlawful harassment, discrimination, or retaliation.
