Cigna
Segment Marketing Advisor - B2B Marketing - Hybrid (Finance)
Roles/Responsibilities:
Define the execution plan for assigned subset of centrally-executed, local market and account-based campaigns, working with internal marketing stakeholders
Coordinate with key resources as they fulfill on the programs that comprise a direct marketing campaign (reputation, demand creation, sales enablement, market intelligence, test and learn), and the tactics that comprise these programs
Document the responsibilities of various functions during the campaign planning and execution lifecycle.
Serve as a trusted resource to the field marketing managers and matrix partners across Marketing COEs. Solicit feedback for improvement and share programmatic results.
Work with marketing analytics to measure campaign performance and with marketing leaders to course-correct as campaign execution unfolds
Work within established budget for each campaign and communicate status to key stakeholders.
Provide recommendations for improving campaigns.
Partner to determine demand creation program metrics and how to measure against objectives to gauge success
Communicate with and educate stakeholders about demand creation programs
Advocate for testing and optimization, championing data-driven risk taking by demand creation marketers
Ideal candidates will offer:
Competencies / Skills:
If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload.
About Cigna Healthcare
Cigna Healthcare, a division of The Cigna Group, is an advocate for better health through every stage of life. We guide our customers through the health care system, empowering them with the information and insight they need to make the best choices for improving their health and vitality. Join us in driving growth and improving lives.
Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.
If you require reasonable accommodation in completing the online application process, please email: SeeYourself@cigna.com for support. Do not email SeeYourself@cigna.com for an update on your application or to provide your resume as you will not receive a response.
Qualified applicants with criminal histories will be considered for employment in a manner
consistent with all federal, state and local ordinances.
The Cigna Group has a tobacco-free policy and reserves the right not to hire tobacco/nicotine users in states where that is legally permissible. Candidates in such states who use tobacco/nicotine will not be considered for employment unless they enter a qualifying smoking cessation program prior to the start of their employment. These states include: Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Iowa, Kansas, Maryland, Massachusetts, Michigan, Nebraska, Ohio, Pennsylvania, Texas, Utah, Vermont, and Washington State.