Senior Marketing Manager - Hilton Anatole (Finance)

Situated in the lively Design District of Dallas, Hilton Anatole offers a unique blend of modern amenities, rich history, and luxurious elegance. Known for its expansive event spaces, world-class dining, and spacious accommodations, the hotel serves as a premier destination for both business and leisure travelers. With its stunning design, exceptional services, and convenient location, Hilton Anatole continues to be a landmark for visitors to the vibrant city of Dallas.

The Hilton Anatole is looking to add a Senior Marketing Manager to join their amazing team! Come be a part of the #1BestCompany to work for and the only Hilton corporate managed hotel in the DFW area!

What will I be doing?

Supports the Director of Marketing (DOM) in all Marketing Planning & Execution strategies for the hotel. Assists in the development, management, execution and measurement of all aspects of the marketing/branding strategies under the leadership of the Director of Marketing; including but not limited to Marketing Budgets, Social Media, Websites, Digital & Print Advertising, Collateral, Video/Photography Assets, etc. that maximizes exposure in order to achieve budget, increase revenue, and hit market share targets.

Keys to Success:

1. Builds a close alignment with on-property teams.

2. Successfully executes the tactical elements of the annual marketing plan.

3. Strong project management skills, with the ability to prioritize multiple projects at once.

4. Has a passion for learning and staying on the cutting edge of new digital strategies, trends and technologies.

5. Highly adaptable to seasonality and conflicting priorities.

ESSENTIAL FUNCTIONS:

Marketing Planning & Strategy

• Branding & Positioning: Supports in the execution of all messaging, positioning and marketing strategies. Helps deliver content that meets brand standards.
• Plan & Budget : Supports in the development of strategic marketing plans under the leadership of the Director of Marketing. Marketing plans should be annual, monthly and by segment of deployment inclusive of cost, deployment strategies (print, digital, and/or social media) through the review of competitive data, demand analysis and market mix management.
• Agency Point of Contact: May be responsible as the day-to-day agency point of contact to ensure execution of plan.
• Internal Partnerships: May work/liaison with internal corporate partners, including but not limited to Brand, Destination, and MEC.
• External Partnerships: May assist the Director of Marketing in identifying strategic partnerships that align to the hotel's positioning.

Tactical Marketing Execution & Analysis

• eCommerce: Executes eCommerce campaigns to support the hotel strategic marketing plans working within the established budgets. This includes (but is not limited to) email, paid media, social media, online listings, and SEO/SEM. Tracks and analyzes success of marketing campaigns and works with the Director of Marketing & eCommerce to adjust marketing strategies/budgets where needed based on performance metrics.
• Project Management: Manages the development of creative (in coordination with an agency where applicable) for all marketing initiatives, ensures timely media placement and coordination of production/materials deadlines, in addition to, project expense management.
• Website Content: Manages Brand.com and vanity website (Where applicable) content, including upkeep of images, special offers, landing pages and other site content enhancements and requirements. Responsible for ensuring all legal and security requirements are maintained on the vanity site.
• Third Party Site Management: Maintains all imagery and content within 3rd party sites, including but not limited to: Expedia, Booking.com, TripAdvisor, and all Social Media websites.
• Content & Asset Management: Identifies visual asset needs and coordinates all photo & video shoots as needed. Reporting: Pulls ad-hoc reports requested by leadership to assist with ownership and/or corporate meetings.

Meetings, Presentations and Reports

• Assists the Director of Marketing in preparation for all strategic meetings, including weekly and/or monthly hotel executive committee meetings, ownership reviews and corporate hotel reviews.
• Prepares marketing activity reports on regular cadence and on an as needed basis.

SUPPORTIVE FUNCTIONS:

• Provides analysis to Director of Marketing where necessary to support the development of the annual business plan and on-going measurements.
• Performs special projects and other responsibilities as assigned and participates in task forces, committees and cluster groups as requested.
• Participates where appropriate in related trade/business related functions, events, conferences and workshops.

#LI-JW1

What are we looking for:

• 5+ years of combined marketing, advertising, and/or ecommerce marketing experience.
• Prior experience analyzing marketing and eCommerce reports isrequired
• Prior hotel/travel industry experience preferred, but not required
• Experience with ASANA and/or Adobe Creative Suites
• Some who is great at looking at bigger picture, creating thinking, storytelling, and project management

The Benefits:

Hilton is proud to have an award-winning workplace culture ranking #2 Best Workplace by Great Place to Work & Fortune.

We support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to innovative programs and benefits. Hilton offers its eligible team members a comprehensive benefits package including:

• Access to your pay when you need it through Daily Pay
• Medical Insurance Coverage - for you and your family
• Mental Health Resources
• Best-in-Class Paid Time Off (PTO)
• Go Hilton travel discount program
• Supportive parental leave
• Matching 401(k)
• Employee stock purchase program (ESPP) - purchase Hilton shares at 15% discount • Debt-free education: Access to a wide variety of educational credentials (ex. college degrees, high school completion, English-language learning, digital literacy, professional certificates and more)
• Career growth and development
• Team Member Resource Groups
• Recognition and rewards programs
• Complimentary On-Site Parking
• Complimentary Team Member Lunches

*Available benefits may vary depending upon property-specific terms and conditions of employment and the terms of the collective bargaining agreement if applicable.