Digital Marketing Manager (Finance)

Description
Are you a creative and strategic thinker with a passion for digital marketing? Join our dynamic team at Michael Baker International and play a pivotal role in shaping our digital presence and driving client engagement. As the Digital Marketing Manager, you will be at the forefront of our digital initiatives, leading the charge in creating and managing our corporate website, email distribution system, and digital marketing campaigns and more.

Key Responsibilities

• Corporate Website Management: Have a leading role in creating a new, external-facing corporate site that advances the Michael Baker brand and showcases our services and projects to strategic stakeholders.
o Become an expert in the website content management system (WordPress) to effectively post and manage website content. Ensure all assets, copy and images are uploaded and organized efficiently.
o Develop and enforce content and governance guidelines, including voice, tone and length.
o Coordinate system upgrades with external vendors and handle corporate-wide requests for content and visual enhancements.
o Optimize online content to improve search rankings and user engagement. Conduct keyword research, update meta tags and ensure content is SEO-friendly.
o Develop and manage a marketing webinar platform within WordPress that aligns with strategic marketing plans. Use this platform to educate, engage, and nurture leads, as well as to establish thought leadership in the industry.
o Design and implement strategic landing pages for conferences and marketing campaigns. Optimize these pages for conversions and tailor them to specific audience segments.
• Email Distribution System: Serve as the system manager for our email distribution system, ensuring licenses are properly distributed and maintained. Create engaging email communications and maintain a community of users.
• Google My Business: Regularly update Google My Business listings with office locations and other content, including photos and blogs, to improve SEO rankings.
• Audio-Visual Content: Write and direct the creation of captivating corporate videos that align with our corporate identity and resonate across multiple channels.
• Digital Advertising and Marketing: Lead and support digital marketing campaigns and advertisements that are closely tied to strategic marketing plans. Leverage various digital channels to maximize reach and engagement.
• Enhance Social Media Strategy: Work closely with Corporate Communications to develop a cohesive marketing social media strategy to support marketing campaigns, including pre-positioning for upcoming pursuits.
• Analyze and Report on Performance: Use analytics tools to monitor the performance of digital marketing efforts. Provide regular reports and insights to inform future strategies and ensure continuous improvement.
• Stay Updated with Industry Trends: Keep abreast of the latest trends and best practices in digital marketing to ensure Michael Baker remains competitive and innovative in its approach.

Qualifications:
• Bachelor's degree in English, journalism, communications, marketing, or a related field.
• 8 years of marketing/communications experience.
• Experience in a content editing role or similar, with a proven track record in writing for different media and audiences.

Skills and Competencies:
• Excellent written English and storytelling skills.
• Strong, well-developed interpersonal and communication skills.
• Ability to coordinate and prioritize topics and tasks effectively.

Compensation

The approximate compensation range for this position is $93,849 -$147,825 per year. This compensation range is a good faith estimate for the position at the time of posting. Actual compensation is dependent upon factors such as education, qualifications, experience, skillset, and physical work location.

Benefits

We offer a comprehensive benefits package including:

• Medical, dental, vision insurance
• 401k Retirement Plan
• Health Savings Account (HSA)
• Flexible Spending Account (FSA)
• Life, AD&D, short-term, and long-term disability
• Professional and personal development
• Generous paid time off
• Commuter and wellness benefits

Michael Baker International EEO statement

Michael Baker International is an Affirmative Action/Equal Opportunity Employer, providing equal employment opportunity for all. We maintain a drug-free workplace and conduct pre-employment substance abuse testing and background checks. Qualified applicants of any race, color, religion, age, gender, sexual orientation, gender identity, national origin, citizenship status, marital status, genetic information, disability, protected veteran status, or any other legally protected status are encouraged to apply.

EEO is the Law. Applicants to and employees of Michael Baker International are protected under Federal law from discrimination.Michael Baker International, a leading provider of engineering and consulting services, including design, planning, architectural, environmental, construction and program management, has been solving some of the world's most complex infrastructure challenges for more than 80 years with a legacy of expertise, experience, innovation and integrity.

Based in Pittsburgh and with nearly 100 offices nationwide, we partner with clients on everything from roads, bridges, tunnels, mass transit, and airports, to water treatment plants, arctic oil pipelines, environmental restoration and specialized overseas construction. We serve as a trusted adviser to the communities we serve, making them safer, more accessible, more sustainable and more prosperous.

We provide visionary leadership in facilitating transformational change for our clients. Our work delivers differentiating innovations and dedicated experts who challenge the status quo and share a world of diverse experience and an impassioned entrepreneurial spirit. We deliver quality of life.

We Make a Difference.

Michael Baker International is proud to be an Affirmative Action/Equal Opportunity Employer. Michael Baker International provides equal employment opportunity for all persons, in all facets of employment. Michael Baker International maintains a drug-free workplace and performs pre-employment substance abuse testing and background checks. We encourage all qualified applicants to apply for any open position for which they feel they are qualified and all will receive consideration for employment without regard to race, color, religion, age, gender, sexual orientation, gender identity, national origin, citizenship status, marital status, genetic information, disability, protected veteran status or any other legally protected status.

EEO is the Law. Applicants to and employees of Michael Baker International are protected under Federal law from discrimination.

*It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.Join our dynamic team at Michael Baker International and play a pivotal role in shaping our digital presence and driving client engagement. As the Digital Marketing Manager, you will be at the forefront of our digital initiatives, leading the charge in creating and managing our corporate website, email distribution system, and digital marketing campaigns and more.