Senior Brand Manager - Kleenex® (Marketing)
Senior Brand Manager - Kleenex®
Job Description
You're not the person who will settle for just any role. Neither are we. Because we're out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you'll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you'll help us deliver better care for billions of people around the world. It starts with YOU.
Kimberly-Clark is moving to a general manager mindset to unleash the power of its brands and drive best in class delivery of top and bottom-line growth. By building empowered teams K-C will improve the speed and excellence of execution and facilitate faster decision making by operating within this general management framework. The Senior Brand Manager (SBM) is a critical role in delivering this vision for the company. The role of the senior brand manager is expanding to encompass full responsibility of the brand and marketing plans from concept to in-market execution. This position will lead brand building initiatives across the U.S a as well as provide strong support in the development of the 3–5-year strategy & innovation plans.
The Senior Brand Manager provides direction to the Brand Manager and Associate Brand Managers; while also leading and influencing cross-functional partners in a matrix organization to include R&E, Product Supply, MRA, Agencies, and Sales. Strength in marketing and P&L management is required to deliver growth in net sales, market share and improved operating margin while maintaining commitment to service across multiple channels. The SBM must have proven experience being able to engage, inspire and galvanize an organization around the brand vision, positioning and strategies that bring innovative thinking, new products, and commercial programs to life in the marketplace.
In this role, you will:
Drive delivery of business objectives for the brand including net sales, operating profit, gross margin, and market share.
Lead and oversee development of Annual Business Planning and Annual Operating Plans.
Lead development of brand building initiatives for North America; Lead brief development and execution of commercial programs in partnership with creative agencies.
Be a trusted partner with cross functional teams by listening for feedback and continually check and adjust plans to deliver the strongest performance.
Provide clear direction to broader brand team to ensure brand initiatives are consistent with Annual Business Plan; Drive prioritization on resources (people, budget, capital) and keep team focused on core objectives.
Deliver excellence in execution by managing a rolling 18-month commercial program plan tied to AOP and SBP. Execute clear, simple and frequent communication with the front end to ensure understanding and best in class execution of plans with retail customers.
Leverage knowledge of P&L and collaborate with finance and other partners to bring forward real time recommendations that protect net sales and operating profit goals while solving issues facing the business.
Identify and lead process improvements at the brand or portfolio level.
Lead DPSM and pricing strategy for brand; Partner with sales strategy and channel strategy on development, communication and execution of DPSM in a timely manner.
Lead 18-month view of consumption and shipment forecasting for brand; Understand risk and opportunities with current year plan to deliver P&L goals and drive continuous improvement of plans to ensure all financial objectives are met; Lead gap closure efforts if required.
Key liaison with channel and sales strategy; maintain constant connection with top strategic customer teams.
Drive development of channel specific go-to-market strategies and plans to maximize presence in market (includes category management, shelving and assortment strategies).
Effectively manage Advertising and Consumer Promotion budget.
Lead ad hoc reporting and analytics as required by the business.
About Us
Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn't exist without talented professionals, like you.
At Kimberly-Clark, you'll be part of the best team committed to driving innovation, growth and impact. We're founded on more than 150 years of market leadership, and we're always looking for new and better ways to perform – so there's your open door of opportunity. It's all here for you at Kimberly-Clark.
Led by Purpose. Driven by You.
About You
You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.
You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we're constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you'll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.
In one of our professional roles, you'll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. To succeed in this role, you will need the following qualifications:
Bachelor's degree required, Master's degree preferred
At least 10 years' experience in marketing with previous brand management experience, preferably within the Consumer Packaged Goods industry
Previous experience managing a high performing brand marketing team
P&L management; development and execution of brand marketing; cross- functional knowledge; direct experience in all various aspects of business including manufacturing, product & technology development, and product supply
Strong understanding of brand foundational tools, consumer insight identification and brand strategy development
Concept & brief writing of both product innovation and renovation and commercial news
Leading in a matrix organization driving collaboration across businesses and functions
Leading agency partners in long-term projects
Track record of successfully bringing innovations into market
Total Benefits
Here are just a few of the benefits you'd enjoy working in this role for Kimberly-Clark. For a complete overview, see www.mykcbenefits.com.
Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions. Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment.
Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents.
Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events.
Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare.
To Be Considered
Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.
In the meantime, please check out the careers website.
And finally, the fine print….
For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world. We actively seek to build a workforce that reflects the experiences of our consumers. When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.
The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.
Employment is subject to verification of pre-screening tests, which may include drug screening, background check, and DMV check.
Veterans and members of the Reserve and Guard are highly encouraged to apply.
Salary Range: $174,000 - $215,000 USD
At Kimberly-Clark, pay is just one aspect of our total rewards package, which also includes a variety of benefits and opportunities to achieve, thrive and grow. Along with base pay, this position offers eligibility for a target bonus and a comprehensive benefits suite, including our 401(k) and Profit-Sharing plan. The anticipated base pay range for this role is provided above for a fully qualified hire. Actual pay will depend on several factors, such as location, role, skills, performance, and experience. Please note that the stated pay range applies to US locations only.
This role is available for local candidates already authorized to work in the role's country only. Kimberly-Clark will not provide relocation support for this role.
#LI-Hybrid
Primary Location
Chicago Commercial CenterAdditional Locations
Worker Type
EmployeeWorker Sub-Type
RegularTime Type
Full time