Marketing - Marketing Automation Specialist (Marketing)
At LightBox, we strive to not only equip confident, data-driven decisions across sectors, but to also enrich lives by bringing people, information, and technology together. As a company with a wide range of clients, we believe a diverse workforce is crucial to success. Our commitment to inclusion across race, gender, age, religion, identity, and experience is the foundation upon which we operate and connect with our customers and the communities in which we work.
With our expertise, we are producing the best available data, workflow tools, technology, and analytics to support everyone making a real estate decision. There has never been a better time to make an impact and we invite you to join us on this journey.
LightBox is a leading provider of data and workflow solutions across commercial real estate and location intelligence. Our solutions deliver the depth, speed and accuracy that enable insights to over 50,000 brokers, 1,000 banks and lenders, 1,000 law firms and 5,000 environmental consulting and engineering firms.
Position Overview
We are looking for an organized, highly analytical, self-driven Marketing Automation Specialist to support the development and execution of our integrated marketing demand generation and retention plan in collaboration with marketing and business stakeholders. You will be a key-member of the marketing team, directly contributing to the growth of our business by ensuring our integrated marketing demand generation initiatives are optimized and executed flawlessly — ensuring all marketing touch points are tracked, attributable and no lead is left behind.
The Marketing Automation Specialist will be responsible for supporting and executing our demand-gen and retention programs, analyzing marketing data, and building comprehensive marketing reports. We are looking for someone who has deep experience with marketing automation tools like HubSpot and understands the B2B enterprise sales process and B2B marketing KPIs.
This role will report directly to the SVP, Marketing.
What you will do and achieve
Support and successfully execute customized marketing automation demand-gen campaigns and projects across multi-channel to support retention and new business growthAnalyze marketing campaigns data and build comprehensive marketing performance dashboards and reports focused on marketing KPIs and ROIBuild and optimize marketing communication emails, utilizing A/B testingBuild and optimize targeted marketing segments to support retention and new business Ensure all marketing touch points are tracked, attributable and no lead is left behindAnalyze prospect and customer data, support marketing data clean up and data enrichment
This is an exempt position within the $ 75-90Krange based on a 40-hour work week.
Who you are
Education
- Bachelor's degree in marketing, communication or related fields of study is preferred or relevant work experience
Experience
- 2-5 years of marketing automation experience with focus on B2B multi-channel integrated marketing and demand gen optimization
- 2-5 years of experience with HubSpot and Salesforce
Key Knowledge & Skills
- Strong written and verbal marketing communication skills
- Strong project management skills, proven ability to multi-task and execute marketing demand gen projects simultaneously
- Analytical mindset, attention to details, comfortable developing and analyzing marketing attribution reports
- High enthusiasm and motivation to work within a fast-paced, agile environment
Core Competencies
- Data-driven
- Highly analytical
- Organized and detail oriented
- Self-starter
- Team Player
Other Desirable Attributes
- HubSpot and Salesforce experience
- Experience with On24, Google Analytics, Tableau, social platforms LinkedIn/Twitter
LightBox's Diversity Commitment:
LightBox is fully committed to employing a diverse workforce and creating an inclusive work environment that embraces everyone's unique contributions, experiences, and values. We believe in unity in diversity and offer a collaborative work environment that encourages creativity, initiative and professional growth and provides a competitive salary and benefits package. We are better together when we support, recognize, and embrace our differences.
This job description is a general listing of the required tasks and expectations of the position and in no way implies that the duties listed above are the employee's only responsibilities. The employee is expected to perform other tasks, responsibilities and training as instructed by their supervisors. Duties and responsibilities may change at any time with or without notice.
This position may require additional hours outside of the standard work schedule including occasional holiday, evening and/or weekend hours in order to meet deadlines or to accommodate customers.
LightBox and all its holding companies are an equal opportunity/affirmative action employer. It is the policy of the LightBox and its holding companies to prohibit discrimination of any type and to afford equal employment opportunities to employees and applicants, without regard to race, color, religion, sex, national origin, age, disability, or veteran status.
NO TELEPHONE CALLS OR AGENCY SOLICITATION PLEASE.
